Fashion news

Let’s get physical

For high-quality sportswear designed with form and function in mind, Under Armour is the go-to brand to have on your radar. This global powerhouse is now going for gold with its new ‘Brand House’ at Westfield Stratford City. Across 3,700 square feet, the concept store combines a high façade with a dynamic mezzanine backdrop and colour-changing LED strips to create a feeling of continuous motion. And with an outstanding line-up of performance apparel and accessories, you’re sure to find the perfect kit to suit your training needs.

Under Armour, First Floor

Pint-sized style

This boho chic retailer has long blazed a trail for beautifully crafted clothing, and now the brand’s inaugural childrenswear boutique has opened its doors at Westfield Stratford City. Decorated in a bright neon palette, the store stocks the complete range, including outerwear and casual pieces, plus jewellery, shoes and accessories. Monsoon’s sartorial heritage is as impressive as its kidswear is covetable; think charming prints made using traditional techniques, bold colours, soft denims and a magic-inspired partywear collection.

Monsoon Kids, Lower Ground Floor

From Spain with love

Style lovers rejoice! Spanish fashion behemoth Mango has landed at Westfield Stratford City, and is fast becoming the shopping destination we can’t live without. The new store, which opened in May, is part of Mango’s expansion plan to open 13 new retail outlets throughout the UK this year. Spanning an impressive 4,800 square feet, the store reflects the spirit and freshness of the brand thanks to its Mediterranean-inspired concept featuring warm tones and neutral colours throughout. Mango at Westfield Stratford City will exclusively stock the Woman collection, and shoppers can expect the very best of the Mango range with a focus on contemporary designs, mood-boosting colour and directional silhouettes – all with a touch of Spanish elegance.

Mango, First Floor

Time after time

Luxury watch retailer Watches of Switzerland is starting an exciting new chapter this summer, having recently relocated to a shiny new space with a thoughtfully designed layout to ensure the best in-store retail journey. The spacious showroom has dedicated areas displaying leading watch brands including TAG Heuer, Longines and Hublot, plus there’s a glossy new Rolex room with the latest collections from the iconic Swiss watchmaker. Can’t make up your mind? There’s a team of experts on hand for all your watch needs and even a VIP service for a truly bespoke experience.

Watches of Switzerland, Ground Floor

Fashion Fix

Get a head start of style with the latest fashion drops at Westfield Stratford City

Lids

It’s time to pledge allegiance to the US sportswear titan Lids, now available in centre, bringing officially licensed headwear and apparel to the fore. Limber up in authentic jerseys for the NFL, Major League Baseball and NBA, or shop new-season football kits along with athletic apparel from some of the industry’s biggest names, including New Era, Nike and Adidas. For something more bespoke, head to the Custom Zone where you can design your very own cap.

Lids, First Floor

Blakely

Designed with everyday living in mind, this Norfolk-based fashion brand creates timeless, quality pieces with a hefty premium on comfort. Think slouchy sweatshirts cut from super-soft cotton, base-layer activewear and cocooning cropped puffa coats. All in a mix-and-match capsule colour palette of muted shades: charcoal, putty, khaki and ink – getting dressed every day couldn’t be simpler.

Blakely, Ground Floor

Reserved

If you’re looking to up your fashion game this summer, look no further. Opening its hotly anticipated new store at the end of August, Reserved is the fashion brand of choice for those in the know. Catering to women, men and kids, Reserved delivers a mix of classic forms combined with inspiration straight from the catwalks. The result? High-quality separates and trend-led pieces to be worn time and again. And with product drops launching every week, there’s always something new in store.

Reserved, opening 29 August